5 SEO Shifts Wellness Pros in Long Beach Need to Make (Even If You Hate Tech)

If you’re a wellness practitioner in Long Beach, chances are you didn’t open your practice because you love tech. But in today’s world, your website is often the first hello your potential clients receive. That means SEO—search engine optimization—matters, even if it sounds like something better left to digital agencies or tech bros in hoodies.

Good news: SEO doesn’t have to be scary, complicated, or disconnected from your values. It can be simple, soulful, and strategic. These 5 wellness-friendly SEO shifts will help you start showing up online without burning out.

First—What Even Is SEO?

SEO is how your website communicates with search engines like Google. When it’s done right, it helps your site show up when someone types in things like:

  • “acupuncture Long Beach”

  • “natural stress relief Long Beach”

  • “energy healer near me”

It’s about using words, structure, and location-based clues to say: “Hey Google, I’m here and I can help with that.”

You don’t need to be an expert. You just need to make a few intentional shifts that speak to both search engines and real people.

Let’s break it down.

1. Speak Your Clients’ Language (Not Wellness Jargon)

This is the #1 mistake most wellness websites make. They speak beautifully and poetically, but not searchably. Search engines don’t understand metaphors. They understand specific words your clients are actually typing in.

Here’s what to do instead:

Use the words your ideal client would Google.
 If you’re a Reiki practitioner, don’t just say “energetic balancing for embodied alignment.” Try something like “Reiki for stress and anxiety in Long Beach.”

Think symptoms, not solutions.
 Most clients aren’t searching for your technique. They’re searching for what’s bothering them—like back pain, fatigue, or burnout. Your site should reflect that.

Example Shift:
 Old: “Step into your radiant self through intuitive embodiment sessions.”
 Better: “Feeling disconnected or drained? My sessions in Long Beach help you feel grounded and present again.”

Diane’s Tip:
 “If your dream client wouldn’t say it out loud, don’t use it on your website.”

2. Use Location Naturally Throughout Your Website

If you serve clients in Long Beach or nearby, make sure Google knows that. This helps your website show up in local searches, not just global ones.

Where to include location keywords:

  • Homepage headline: “Helping you feel better—naturally—in Long Beach”

  • About page: Share your connection to Long Beach or how long you’ve been part of the community

  • Services pages: “Massage therapy for women in Long Beach”

  • Footer: Include your full business name, city, and contact info

This isn’t just about robots—it’s about connection. Local clients want to know you’re part of their neighborhood, not just another internet profile.

Bonus Tip:
 If you offer virtual sessions too, add a sentence like: “Based in Long Beach, serving clients locally and virtually.”

3. Clean Up the Back-End Basics (Don’t Worry, It’s Easy)

You don’t need to know how to code, but there are a few behind-the-scenes elements that make a big difference.

Check these simple fixes:

  • Page Titles: Every page should have a clear title like “Energy Healing in Long Beach | [Your Name]”

  • Meta Descriptions: These are the little blurbs you see in Google search results. Keep them around 155 characters and make them inviting

  • Image Names: Instead of uploading “IMG_1234.jpg,” rename it “reiki-session-long-beach.jpg”

  • Alt Text: Add descriptive alt text to images so people using screen readers (and Google) understand them

  • Mobile-Friendly Design: More than half of your visitors will check you out on their phone. Make sure your site looks great on mobile

Not sure how to do this?
 Start with your homepage and services page. You can always come back to the rest.

4. Create SEO-Friendly Content That Feels Like You

One of the best ways to improve your SEO is to regularly update your website with relevant, helpful content. Yes, we’re talking blogs—but not the pressure-filled kind.

Wellness-friendly content ideas:

  • “3 Natural Ways to Ease Anxiety During the Holidays”

  • “What to Expect at Your First [Modality] Session”

  • “How I Help My Clients Sleep Better—Without Meds”

  • “A Local’s Guide to the Best Calm Spots in Long Beach”

These posts help:

  • Educate your audience

  • Build trust

  • Signal to Google that your website is active and relevant

Bonus Benefit: You can repurpose this content into social media posts or email newsletters, giving you even more value without starting from scratch.

Diane’s Tip:
 “Blogging doesn’t have to be long or perfect. It just needs to sound like you and offer something useful.”

5. Connect Your Website to Google (and Your Community)

Once your website is updated with client-friendly and location-friendly language, make sure Google knows it exists.

Set up (or update) your Google Business Profile:

  • Add your correct business name, address (or service area), phone number, and website

  • Include real photos of you and your space

  • Ask happy clients to leave reviews (they matter a lot!)

Get listed on wellness directories or local hubs.
Sites like Yelp, Mindbody, or local wellness collectives often link back to your site—which helps with SEO juice.

Link to other local businesses.
Google loves when websites feel like part of a local network. If you refer to an acupuncturist, herbalist, or yoga studio in Long Beach, link to them. They may return the favor.

You Don’t Have to Do It All at Once
This isn’t an all-or-nothing game. Start small. Make one update this week. Tweak one headline next week. Create a blog post next month. You’re allowed to move at a pace that feels good.

And if it still feels like too much, you’re not alone.

Feeling stuck or unsure where to start?
Let’s talk it through. Diane offers free 30-minute strategy sessions to help you untangle your marketing and uncover your next aligned step.

👉 Schedule Your Free Strategy Session Now

You don’t have to figure this all out alone.