Let’s face it—marketing often feels like a bad fit for the wellness world. You became a health practitioner to serve, support, and help people feel better, not to hustle on social media or send DMs to strangers. But if your practice isn’t being seen, your people can’t find you, and that means your mission stays hidden.
So how do you generate leads as a health practitioner in Long Beach without becoming someone you’re not?
Let’s walk through it together.
Why Traditional Lead Gen Feels Gross (and What to Do Instead)
Most wellness entrepreneurs have felt the pressure of “online success formulas” that promise big results but leave you feeling burned out and disconnected from your purpose. Cold pitching. Funnels that feel robotic. Social strategies that chase likes instead of building real relationships.
The truth? Lead generation doesn’t have to feel forced. When done right, it’s actually a way of building genuine connection—with real people who are already looking for someone just like you.
Step 1: Get Clear on Who You Actually Want to Attract
Before we jump into strategies, let’s talk clarity. One of the most overlooked pieces of marketing (and the #1 reason lead gen doesn’t work) is fuzzy messaging. If your website, emails, or posts are too broad, potential clients won’t see themselves in your brand—and they’ll scroll on.
Here’s how to fix that:
- Think about your top 3 favorite clients. What made you love working with them?
- Write down their pain points in their words (not wellness jargon)
- Get clear on what they were looking for before they found you
Insider Tip from Diane:
“Your ideal clients are already searching for someone like you. The clearer your message, the easier it is for them to say, ‘She’s the one I’ve been looking for.’”
Step 2: Optimize Your Website for Local Visibility
Let’s bring it home to Long Beach. If you want to get found by people in your area, your website needs to tell search engines exactly who you help and where you are.
Here’s how to do it without getting technical:
Add your location everywhere it makes sense:
- Homepage headline: “Helping clients in Long Beach feel better in their bodies”
- About page: Mention your connection to the area or neighborhoods you serve
- Footer: Include your business name, city, and contact info
Create a Services Page that speaks their language:
Don’t just say “energy work” or “wellness coaching.” Say what people are searching for—like “stress relief sessions in Long Beach” or “help for chronic fatigue without medication.”
Bonus SEO tip:
Google loves when you link to other helpful resources, so consider linking to local businesses or wellness hubs you love. It creates community and helps your SEO.
Step 3: Use Instagram Strategically (Not Stressfully)
Social media doesn’t have to be a full-time job. Think of Instagram like a digital storefront—your posts and stories show what it’s like to work with you.
Try this 3-post rhythm:
- Connection Post: Share something real about why you do what you do
- Education Post: Answer a common question or share a simple tip
- Invitation Post: Gently remind them how they can work with you (no hard sell needed)
Diane’s Take:
“When you stop trying to ‘go viral’ and start talking like a real person, you’ll be surprised how many people start paying attention.”
Step 4: Create a Simple Freebie (Lead Magnet) That Feels Like a Gift
Lead magnets are one of the most powerful ways to grow your email list—aka your future client list. But most people overcomplicate them.
What makes a good lead magnet?
- It solves a tiny but specific problem
- It feels like something they’d pay for (but you’re gifting it)
- It naturally leads into what you offer
Examples for health practitioners:
- “5 Simple Stretches for Desk Stress (That Don’t Require a Yoga Mat)”
- “The Grounding Morning Routine My Clients Swear By”
- “3 Natural Ways to Improve Sleep Without Supplements”
Offer it on your website, Instagram, or even via QR code at in-person events.
Step 5: Nurture With Email (Not Just Social)
Here’s a truth bomb—social media followers aren’t leads until they’re on your list. Instagram could disappear tomorrow, but your email list is yours forever.
Why email works so well:
- You’re not fighting an algorithm
- People actually read what you send (especially if it feels personal)
- It builds trust over time—and that trust turns into bookings
You don’t need to be a pro copywriter to write good emails. Just talk like a friend. Keep it short. Offer value. Share a story. Include a link to book or learn more.
Easy Email Topics:
- A client win (with permission)
- A behind-the-scenes look at your practice
- A wellness tip tied to the season or a local Long Beach event
Step 6: Make It Easy to Book With You
All the marketing in the world won’t help if your booking process is clunky or unclear. If someone is ready to work with you, your job is to make it simple to say yes.
Check these boxes:
- Is your “Book Now” button easy to find?
- Do you explain what happens in the first session?
- Is your contact info clear and clickable?
Pro tip: Add a warm, friendly sentence like “Not sure where to start? Just reach out—I’ll guide you.”
Step 7: In-Person Matters More Than You Think
You live in Long Beach—use it to your advantage. Local events, farmers markets, wellness workshops, or community gatherings are gold for lead generation.
You don’t need a fancy booth. Just show up as yourself. Talk about what you do with kindness and curiosity. Bring business cards or QR codes that link to your lead magnet or booking page.
You’d be surprised how many people are craving what you offer—but they need that human moment to take the next step.
Let’s Wrap This Up With Some Soul
Marketing doesn’t have to steal your peace. It can be a form of service. When you show up with heart, clarity, and just enough structure, the right clients will find you—and they’ll feel relieved they finally did.
So no, you don’t have to “sell yourself.” You just have to show up in a way that lets your purpose be seen.
Remember: Your energy is your greatest marketing tool. Let it shine.
Feeling stuck or unsure where to start?
Let’s talk it through. Diane offers free 30-minute strategy sessions to help you untangle your marketing and uncover your next aligned step.
Schedule Your Free Strategy Session Now
You don’t have to figure this all out alone.